H-F-L-Team: Home Business Booming With Boomers
Have you read the statistics on Baby Boomers? I'll highlight a few for you. About 78 million were born during the post-war boom years of 1946 - 1964. They total one -third of the adult population. The 50 to 65 age group is exploding in growth. The oldest boomers turned 60 in 2006 and more than 10,000 turn 50 each day. Boomers control some 70 percent of all U.
assets. Do you think they would be a good group to market to? I think the answer is an obvious yes. But why, let's look closer. They have money and they spend it.
In general as theses folks aged they have accumulated more wealth. They have received more paychecks, paid down or off their mortgages. Reduced debt. They are retiring and are looking to enjoy the rest of their lives with the money that they have saved or are receiving from their pensions. They are ready to live their Hundred-Fold-Lives. Baby Boomers don't want to be old. They don't want to act, feel or look old. They don't perceive themselves as old or ageing. What can your home business sell Boomers? They like to travel. An online travel agency that caters to their needs would be a winner.
They need and want digital cameras, ipods, mp3 players, luggage, clothes; the list goes on and on. Do you sell those items? Could you offer special deals to 55 and older crowd? Remember Baby Boomers want to stay young. Do you sell health related products or services? Exercise equipment, vitamins/supplements, skin care/cosmetics and information relating to those products. Can you add those services or products to you existing line? Have you considered becoming an affiliate to those sorts of products? Are you out of luck because you sell baby or children related products? Heck no! Baby Boomers are becoming grandparents. They are going to be buying quality gifts like that Eddie Bauer stroller for junior, and all the other needs and wants for their grandkids. New magazines such as "eldr" and "Grand" (" the official magazine of grandparents") and social networking site like http://tbd.com and http://Eons.com are aggressively going after the Boomer dollar. Can you link your site or advertise with them? Okay let's review. There are millions of Baby Boomers.
Boomers have money lots of it. They are willing to spend it on quality products and services, for themselves and family. You have a home-based business and need customers. Yes, 1+1 sill equals 2. Go and service them they are a great resource in building your Hundred-Fold-Life.
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