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Content Ideas for Ads and Brochures When Selling Your Home

Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you’re marketing materials? Content To the degree possible include key information in you’re ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff. In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you. If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?


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